Journal
Stories behind the projects, practical guides, and what I’m learning about building websites people remember.
Designing an online art exhibition: the two-rooms idea
How I designed North by North West, an online exhibition for two painters — fullscreen works, two rooms, and a gallery you walk through.
Quiet luxury on the web: lessons from designing Novstige
Luxury doesn’t shout. What I learned designing Novstige, a private travel house — from typography and colour to a call to action that isn’t “Book now”.
Why your website needs a story, not just a portfolio
A good-looking website isn’t enough. Here’s how story-led web design turns visitors into clients, and the four layers I work through on every project.
