Misagh Jafari
← All workCase study 01Travel & hospitality

Novstige

A private travel house built on meaningful journeys, cultural understanding and human connection — designed as quiet luxury, not a travel agency.

Client
Novstige
Sector
Travel & hospitality
Role
UI/UX, design system, build planning
Size
6 core templates · 18 pages
Stack
WordPress · Elementor Pro · ACF
Novstige home page: “Journeys shaped by culture, guided by relationships, and rooted in place.”
HomeMove to see it in colour
Surface — the brief

Not another travel agency.

Novstige needed a digital home for a luxury travel and hospitality brand — one that stepped well away from the look of an ordinary travel agency.

It had to communicate trust, quality and calm, feel exclusive without ever raising its voice, and leave room to grow into tours, a journal and the brand’s wider story.

Story — the idea
“A place gives you exactly as much as you are prepared to notice.”
Novstige — About

The concept was quiet luxury: a digital brand experience rather than a booking website.

Every page moves a visitor one step further along the same path — and ends in a single, unhurried invitation.

  1. Discover
  2. Understand
  3. Trust
  4. Begin a conversation

The main call to action is never “book now”. It is “Plan your journey”.

Structure — how it’s felt

A system built to grow.

  • Home Discover
  • About Understand
  • Tours Archive by region
  • Single tour Each journey in detail
  • Journal Stories from the road
  • Contact Plan your journey
Warm Ivory
#F7F3EA
Deep Navy
#071A2B
Royal Plum
#32195F
Antique Gold
#B89A63
Headings, labels & UIAaJost
Body textAaHanken Grotesk
Details from the site01 / 05
Tours archive, Europe: England, Scotland and Ireland cards, each with a line of story and View journeys
ToursJourneys, not packages
About page hero quote
AboutThe line that set the voice
Newsletter and footer in deep navy: Occasional notes from places worth knowing, with the travel and business links
FooterOccasional notes, not offers
Mobile home page: Journeys shaped by culture, with Plan your journey and Begin a conversation
MobileHome
Mobile tour page: The Silk Threads of Persia, twelve days through Isfahan, Kashan and Yazd
MobileSingle tour
Build — one pair of hands

Designed to be built — and extended.

I designed every component and interaction with the WordPress and Elementor Pro build in mind, so the system could be implemented and extended without breaking.

  • 01A design system: colour tokens, type scale, components and checked contrast.
  • 02Components and interactions mapped to Elementor Pro templates.
  • 03Dynamic content planned with ACF for tours, destinations and the journal.
  • 04Responsive layouts, from wide desktop to phone.
  • 05A brand & digital experience rationale, written in English and Persian.
6
Core templates
4
Colours
2
Typefaces